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Dry Cleaning

We have outlets in New Plymouth, Hawera & Whanganui for all your dry cleaning requirements.

Retail Dry Cleaning

For all your personal dry cleaning requirements pop into our New PlymouthHawera or Whanganui outlets. From wedding dresses and formal wear to our shirt and trouser service.

Pick up and delivery service available for homes and businesses in New Plymouth and Whanganui CBD.

What we can clean

Shirts, trousers, dresses, jackets, duvets, duvet covers, curtains, sports team kits, overalls, towels, sheets, pillow cases, sleeping bags, pillows and more.

We now can permanently add a small barcode to your clothing when you bring it in for cleaning, this means no more annoying tags that need removing after dry-cleaning. Ask in store today

Dry Cleaning pick up and drop off spots covering Taranaki & Whanganui

Dry cleaning is made easier with our dry cleaning delivery service

Stratford: Knit & Sew – Phone 06 765 4181

Midhurst: Midhurst Dairy – Phone 06 762 8844

Inglewood: Inglewood Hammer Hardware – Phone 06 756 8009

Eltham: Eltham 4 Square – Phone 06 764 5310

Bell Block: Bell Block Florist – Phone 06 755 0008

Opunake: Karams Clothes – Phone 06 761 8139

Patea: Patea Four Square – Phone 06 273 8333

Waverley: Dallisons – 06-346 5005

Manaia: Manaia 4 Square – Phone  06 274 8406

Kaponga: Kaponga Dairy – Phone 06 274 8175

Waitara: Waitara Post & Lotto – 06 754 8262

For helpful laundry tips and a guide to clothing care labels see our laundry hints and tips page.

Removing Smoke Smell

Had a fire and have clothing and other textiles you can’t get the smoke smell out of?

It might not just be smoke but other odours that you can’t seem to get rid off.

Contact us as we have a special piece of equipment that could help you get rid of those nasty smells.

Dry Cleaning Delivery Service

Can’t get out to drop off or pick up your dry cleaning? We’ll do it for you, our priority dry cleaning pick-up and delivery service is a live saver!

Conveniently delivered right to your workplace or home within the New Plymouth and Whanganui CBD. Call us about priority dry cleaning pick up and delivery service. Contact us today.

Some of the benefits:

  • Convenience
  • Drop off – no waiting
  • Personalised bag
  • Delivery service

What is Dry Cleaning?

You go into your local dry cleaning store, drop off your clothes, get your ticket, then drive away. A few days later, you return, pick up your clothes, pay the customer service representative, and drive away again. But, do you know what happened to your clothes while they were at the dry cleaning shop? Do you know what dry cleaning is and how it works? 

A Brief History

Dry Cleaning dates back to ancient times, probably beginning with the advent of textile clothing itself. The ruins of Pompeii gives a record of a highly developed trade of *fullers* who were professional clothes cleaners. Lye and ammonia were used in early laundering, and a type of clay known as *fuller’s earth* was used to absorb soils and grease from clothing too delicate for laundering. There are many stories about the origin of dry cleaning, all centering on a surprise discovery when a petroleum-type fluid was accidentally spilled on a greasy fabric. It quickly evaporated and the stains were miraculously removed. The firm of Jolly-Belin, opening in Paris in the 1840s, is credited as the first dry cleaning firm.


In spite of the name, dry cleaning is not completely dry. Fluids are used in the dry cleaning process. In the early days, garment scourers and dryers found several fluids that could be used as dry cleaning solvents, including camphene, benzene, kerosene, and gasoline. 

These fluids are all dangerously flammable, so dry cleaning was a hazardous business until safer solvents were developed. In the 1930s, percholoroethylene or *perc*(a nonflammable, synthetic solvent) was introduced and is used today in many drycleaning plants. 
Other cleaning solvents have been added, and still others are currently being tested. Drycleaning is not the answer to all soil and stain removal problems. Sometimes, stains become permanently embedded in the fibers, or fabrics cannot withstand normal cleaning and stain removal procedures, or decorative trim is not compatible with drycleaning solvent. 
It is important that consumers as well as drycleaners read all care labels and follow the instructions.
Drycleaning Machines

There are various makes/models of Drycleaning machines. Despite the differences, all Drycleaning machines work on the same principle. A Drycleaning machine consists of four basic components:

  • Holding or base tank
  • Pump
  • Filter
  • Cylinder or wheel

The holding tank holds the drycleaning solvent. A pump is used to circulate the solvent through the machine during the cleaning process. Filters are used to trap solid impurities. A cylinder or wheel is where the garments are placed to be cleaned. The cylinder has ribs to help lift and drop the garments. The operation of the drycleaning machine is easy to understand. 

 The solvent is drawn from the tank by the pump. The pump sends the solvent through the filters to trap any impurities. The filtered solvent then enters the cylinder to flush soil from the clothes. The solvent leaves the cylinder button trap and goes back to the holding tank. This process is repeated throughout the entire cleaning cycle, ensuring that the solvent is maintained to give effective cleaning at all times. After the cleaning cycle, the solvent is drained and an *extract* cycle is run to remove the excess solvent from the clothes. This solvent is drained back to the bare tank.
During extraction, the rotation of the cylinder increases in order to use centrifugal force to remove the solvent from the clothes. Once the clothes have finished extracting, the cylinder stops. At this time, clothes are either transferred to a separate dryer or, on most machines, dried in the same unit, a closed system. The drying process uses warm air circulated through the cylinder to vaporise the solvent left on the clothes. 
The solvent is purified in a still. Here the solvent is heated. The vapors are then condensed back to a liquid leaving behind all impurities in the still. This clean solvent is then pumped back into the holding/base tank. Drycleaning machines are rated in pounds of fabric (dry weight) the machine can hold.
 Machine sizes vary from very small (20 pounds) to large (100 pounds) capacity of clothes cleaned per cycle. Before cleaning, garments are inspected and classified. The length of the cleaning cycle is dependent upon the type of article cleaned and the degree of soiling. Some heavily stained garments may go through a stain removal process prior to cleaning to aid in better soil and stain removal. A stain removal technician will treat specific items just prior to cleaning (commonly refered to as spotting). 
A lot of effort goes into the process, and there are many skilled technicians with many years of experience involved in caring for your garments. Fabrics or more commonly the composition percentage (e.g. 20% Rayon or 35% Nylon) change rapidly and your Drycleaner adapts with the changes. With many garments imported from overseas accurate care labeling is a vital tool to clean your garment correctly. 
Unfortunately it is common to now get garments that cannot be safely laundered or Dry-cleaned, as stupid as it sounds. Now, when you visit your drycleaner, you will have a better understanding of this *magical process* of drycleaning. From March 2013 La Nuova Dry cleaners have changed from the commonly used solvent percholoroethylene or *perc* to K4, a relatively new solvent in terms of its use for Dry cleaning. 

 Why the change?

  1. Environmental, Perc is known as a harmful marine pollutant when disposed of incorrectly. K4 on the other hand is an eco-friendly biodegradable solvent.
  2. Cleaning quality, since the change we have noticed an improvement in the quality of cleaning.
New Plymouth
Dry Cleaning

Corner of Eliot & Lemon Streets New Plymouth

Dry Cleaning

41 Princes Street, Hawera

Dry Cleaning
250 Victoria Avenue, Whanganui