La Nuova

(06) 756 6636

114 Rata Street
New Zealand

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Linen & Towel Hire


Linenmaster are New Zealand’s linen and towelling rental and laundry masters! 100% New Zealand owned and locally operated (a division of Apparelmaster), Linenmaster offers a trusted, professional and tailored linen and towel rental and laundry solution to the hospitality sector. We ensure the linen that businesses provide their guests is of the highest quality, comfort and cleanliness.

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Contact us today to find out more about our Linen hire services

What does this mean for you?

By hiring instead of buying, you save money on the initial costly outlay to purchase quality linen and towels. You also save on purchasing and running expensive cleaning equipment needed to maintain them consistently to the highest standards, hygiene and cleanliness levels.

By using our established and successful rental program, supported by a tailored laundry program, you can ensure that clean and tidy linen and towels are always on hand.

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Linen and Towelling Rental and Laundering Services

To accommodate all facets of the fast-growing hospitality and tourism industries, Linenmaster rent a wide range of bed linen and toweling, from high-end luxury to more basic options.

Holiday homes and bach rentals are also well catered for, and we have the capability and flexibility to tailor a linen and towel rental and laundering program to support smaller scale operations. Our services can equally be utilised for special functions, such as weddings or other social gatherings. Click here >> to see more services.

See below video of our automated towel folding machine.

One cloth roll towel, washed 75 times, replaces about 30,000 single-fold paper towels.

Cloth roll towels require less energy to make and process, and cause far less pollution to the environment than making and using paper towels or air dryers.

If you are considering exchanging your air dryers or paper towels for our continuous cloth roller towels contact us today for a free quote.

Interested, but based outside the Taranaki region? Click here for cabinet towel suppliers thoughout NZ.

Paper vs Cloth Towel Cost Comparison Calculator

Monthly Paper Towel Costs

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Disposal cost
Average monthly plumbing costs for stoppages from paper towels
Total of Paper Towel Costs

Monthly Cloth Towel Costs

Cost for cloth roll towels
Dispenser rental
Total Cloth Roll Towel Costs

What I liked about your wedding gown service was the communication. Every question was answered and I was provided with an estimate before the dress left my hands. The dress was also very dirty and now you’d never know it

Briar Connor

We have been working with La Nuova for both dry-cleaning services for guests and staff and also a full linen service for both Rooms and Conferencing for almost a year and in this short time have been extremely pleased.

Brad and his team have ensured that service has been excellent and the entire organization is dedicated towards being extremely professional. It has been a delight to work with La Nuova with seamless interactions and attention to detail. We have always found the quality of the linen to meet our high brand standards and find that all deliveries are made in a timely fashion.

It’s been a pleasure doing business with a company that shares common values as us and I look forward to a long lasting business relationship with La Nuova.

Sam Sherer - GM Novotel New Plymouth

Our first stop whenever we need blankets or garments professionally cleaned. Recently came here with blankets and curtains which my grandmother needed cleaned as she wasn't able to do so herself so simply dropped off, collected a few days later. Top service and the items were nearly like New which is great. The staff are very knowledgeable and explained the process as the curtains were a delicate material.


The washing machines and driers at this place are huge. Good for big loads of washing. It is always clean when i go in here. The staff are great if you need to get change to use the washing machines or driers. The prices for dry cleaning are reasonable and they did a good job with my jacket. It came back looking new again. I will be back!